Reinventing Movie Musicals

Counterpoint Musicals is building a sustainable model for new musical films:

Artist-driven but budget-savvy
Cinematic stories with original songs
Fueled by a fiercely loyal, global fanbase

Designed for multiple revenue streams & long-tail value

This is cinema, told in songs

Not Broadway-on-film

Musicals are Niche

Logos of Blumhouse, Angel Studios, and Hallmark Channel.

By adopting proven business models for “niche films,” Counterpoint Musicals is redefining how new movie musicals are written, financed, produced, and distributed.

Over the last 50 years, Hollywood built empires catering to niche audiences: horror (Blumhouse), faith-based (Angel), Christmas movies (Hallmark). Plus, comic book fandom went from counter-culture to mainstream (Marvel). How? Because filmmakers committed to telling stories for those specific audiences. But somehow, original musicals—one of the most emotionally resonant and audience-proven genres in entertainment—got left behind.

Musicals have the fanbase of horror, the loyalty of comic books, and the long tail of Broadway.

However, if you love musicals, your only consistent option for new stories is… animated kids movies.

So what happens when those fans grow up? They become self-proclaimed "Musical Nerds" who flock to Wicked, memorize each intricate rhyme in Hamilton, and stream every iteration of High School Musical...

And they’re still waiting for original musical movies to be made for them.

A crowd of people standing outside a theater with neon lights and a marquee, with a text overlay discussing musical lovers and musicals.

Business Model

Lean Production - Written for low-budgets without sacrificing quality, turning them into sustainable, high ROI investments.

Community Driven - Musical fans are superfans. We are building a community across multiple online platforms, in-person events, and engagement through contemporary grassroots marketing campaigns.
Distribution - Through existing relationships with industry-leading marketers, buyers, distributors and exhibitors, we ensure a clear path to market (across theatrical and streaming) tailored to each specific film.
Partnerships - Strategic partnerships with brands, creators, and businesses who have existing credibility within the musical and indie film community.
Multiple revenue streams - Streaming, soundtrack sales, licensing, live shows, merch, potential Broadway or touring expansion.

A woman in a green dress with a deep V back standing on stage illuminated by a bright light behind her, with a dark background and faintly visible audience.